I’m looking for adverstising tips

I’m an Indie author, and I’m starting to advertise daily on my Facebook business page. Jim McDonald Writes at https://www.facebook.com/poetryandmorewords , I’m going to implement new techniques to my advertising.

My book sales are on a https://amazon.com/author/jimmcdonaldjr , vendor market tables and I’m now asking for book signings at local used book stores.

Do you have any information, of how I can get my new loves into the hands of new readers?